Liva
Previously Al Alamiya for Cooperative Insurance Company (ACIC), Liva represents the region’s leading multi-line insurance company that delivers superior value to its customers while generating sustainable and profitable earnings for its shareholders. Its purpose is to instill confidence in people to live the life they want, well prepared for the unexpected, by creating an ecosystem beyond insurance that has the customer at its core.
Liva means ‘protection’ and ‘life’, symbolizing exactly what we provide to our customers – protection for their lives so they may live them to the fullest, because life’s good when you’re covered.
We wanted a name that is unique in the insurance industry, is international, simple, and transcends languages, and ties into our purpose of providing holistic protection for all aspects of people’s lives. Liva embodies who we are and what we stand for.
Our visual identity is dominated by vibrant orange and white – colors that make us shine distinctly and brightly across the sea of insurance companies within the region. It symbolizes the confidence we instill in our customers and the pride we take in doing so. The V-shaped curve symbolizes more than just protection; it represents an entire ecosystem. Inside this curve lies the letter A, which embodies our customer-centric approach, placing the customer at the core of our business. Combined, this alignment reflects how we will achieve our purpose.
We aim to start phasing out the old branding and adapting all marketing materials as well as our branches and offices with the new look and feel starting from07th November 2023. We will keep you posted on any updates.
Effective from 07th November 2023, the Company’s commercial name is changed from " Al Alamiya for Cooperative Insurance Co " to "Liva Insurance Company " after obtaining all the necessary regulatory and shareholder approvals.
All existing products will remain the same, however, upon renewal and for new policies purchased after18th November 2023, the documents will be rebranded to Liva. We will continuously work on exploring new and innovative ways to expand our products and service offerings to include a full suite of life, health, personal, and commercial insurance products as well as providing better customer experience in line with our purpose. You will continue to experience the same level of service delivery during this period.
Liva provides a holistic and multi-line portfolio of innovative, smart, and reliable insurance solutions that blend local knowledge with global expertise to safeguard all aspects of people’s lives.
Our IT domains, such as websites, social media channels, customer portals, and email addresses, will be renamed. You will be informed about the details in writing in due course.
No, our customer contact number will remain unchanged
No, your existing policy will remain unchanged for the time being.
Renewed policies as well as new policies purchased after 18th November 2023 will be issued under the new brand name Liva.
The claims processes will remain the same.
It has always been our endeavor to provide seamless, simple and easy claims experience to our customers and we shall continue to maintain our standards and keep on improving them.
To ensure simplicity and a smooth transition, we shall continue to have the same claims process with approved service providers and in-house claims management systems and keep our customers updated on the contact details and changes, if any.
No, you just have to sit back and enjoy the peace of mind that comes with being covered by Liva.